The transformational leadership challenge (part THREE in a four part blog series): Disrupt and transform an old economy print textbook business into a personalized learning, educational technology and services powerhouse!
In the second part of this four part blog series, I wrote about “talent” as the essential first step of three (talent—culture—strategy) to reimagine a company. When a team forms a habit of losing, the culprit is always bad leadership, ...
This evening I can be found at Illinois State University doing one of my favorite things in the world, which is to exchange ideas about leadership, innovation, and the future (their futures!) with great students. With top, driven students, the discussion inevitably turns to a question and answer session around two things—what top employers want and how to go after and win the big job.
You are what your record says ...
Two years ago, I had the occasion to have lunch with one of the world’s most celebrated CEO’s and his wife, a substantial executive, author, and marketer in her own right. During the course of the conversation, she asked me about my strategy for using Twitter.
“I plan to open an account next week.” I said
“Oh.” She politely replied and then elegantly changed the subject.
At the time I was the Senior ...
As a company President, my top ten reasons for loving the social web:
1) Customers. My customers are all online blogging, tweeting and facebooking. I want to be where they are!
2) Trust. Customers and your team want (and expect) transparency, access, candor, and a personal relationship with senior leadership.
3) Attracting top talent:
What’s the first thing a top candidate does before an interview? She checks the interviewer and the company out ...