This evening I can be found at Illinois State University doing one of my favorite things in the world, which is to exchange ideas about leadership, innovation, and the future (their futures!) with great students. With top, driven students, the discussion inevitably turns to a question and answer session around two things—what top employers want and how to go after and win the big job.
You are what your record says ...
Two years ago, I had the occasion to have lunch with one of the world’s most celebrated CEO’s and his wife, a substantial executive, author, and marketer in her own right. During the course of the conversation, she asked me about my strategy for using Twitter.
“I plan to open an account next week.” I said
“Oh.” She politely replied and then elegantly changed the subject.
At the time I was the Senior ...
As a company President, my top ten reasons for loving the social web:
1) Customers. My customers are all online blogging, tweeting and facebooking. I want to be where they are!
2) Trust. Customers and your team want (and expect) transparency, access, candor, and a personal relationship with senior leadership.
3) Attracting top talent:
What’s the first thing a top candidate does before an interview? She checks the interviewer and the company out ...